Case Study: Anacortes and the San Juans (WA state)

First case study close to home, and in a market we're considering serving soon.

Start with Anacortes, where you catch the ferry for the islands. Visitors might rent bikes here and bring them on the ferry, or rent them on the islands directly.

These folks in Mt Vernon have got it right, doing $40 per day, $75 for 3 days to 1 week and offering pickup and delivery. Only downsides are they aren't located in Anacortes near the ferry and they only operate may through september. But this market may be more highly seasonal than Seattle. They are renting comfort bikes, Treks it looks like, which will make many people happy except for bikers, but these are an excellent choice to suit a wide variety of people.
http://www.countrycycling.com/Bike%20Rentals.html

In Anacortes Skagit bike center keeps coming up but I can't find any rentals on their site and the direct link to the rentals gives a "not found". But part of the site is working, tough to figure out what's up here:
http://skagitcyclecenter.com/articles/bike-rental-reservation-form-pg479.htm
The day is $40/$60 and the week is $160/$240 for a good/better bike. Their "better" bike is around $600, so that would be competitive to what SMBR offers. They charge 3x more than we do for that bike, an extra $160 per week.

In Friday Harbor we've got Island Cycles at $175 per week for a hybrid similar to the SMBR offer, $40 per day. They are also offering mid-range and higher-end road bikes and correspondingly higher prices.

Lopez Island is a terrific place to bike, and seems to get more than its fair share of bike tourists judging by my one summer visit there. There, Lopez Bicycle Works is doing $30 per day, $130 per week rentals. This is getting closer to what SMBR would offer, and these prices seem accessible enough that they likely get their share of longer term renters. Village Cycles, which is apparently for sale, is doing the same rates. Lopez is a rarely competitive and relatively well-priced area for bike rentals.

On Orcas we've got Wildlife Cycles at $35 per day and $115 per week. Again, the prices here are surprisingly good. More demand equals lower prices?

That covers it, daily rentals at $35-$60 and weekly at $115 - $240. Anacortes for some reason is a bit less competitive than some of the islands, but a detour to Mt. Vernon could be worth it for the budget-minded. Getting closer to big European city pricing here, but none of these are competitive by international standards.